Tiptree jam brand launches in 74 Tesco stores
Summarised from 2 outlets · Updated 13 Oct, 14:02 · Archive
Wilkin & Sons' Tiptree conserves, made in Essex since 1885, will appear in 74 Tesco stores across the East of England from October 12.
Wilkin & Sons' Tiptree conserves will launch in 74 Tesco stores across the East of England from October 12, with online orders available. The heritage jam brand has been made in Essex since 1885. Each 340g jar is priced at £3.75.
The Tiptree range includes East Anglian Strawberry Jam, Apricot Conserve, Morello Cherry Jam and Old Times Orange Marmalade. The jams are prepared by hand and cooked in small batches using copper-bottomed pans. The Wilkin family has been farming in Tiptree since 1757 and grows traditional English fruit crops including strawberries, raspberries, mulberries, Morello cherries, rhubarb, damson and quince.
Jo Long, head of sales at Tiptree, said the company was 'incredibly proud' to see its preserves reach more customers through Tesco, adding that 'quality and tradition remain at the heart of everything we do'. Bethany Auger, buying manager for England and Isle of Man at Tesco, said the retailer was 'committed to supporting local growers and producers across the UK'.
How it is being reported
- 140 year old regional brand to appear on supermarket shelvesTiptree jams and conserves to launch in 74 Tesco stores across the East of England from October 12, with online orders available, priced £3.75 per jar.East Anglian Daily Times · 13 Oct, 13:30
- 140 year old regional brand to appear on supermarket shelvesTiptree jams and conserves to launch in 74 Tesco stores across the East of England from October 12, with online orders available, priced £3.75 per jar.Ipswich Star · 13 Oct, 13:30
In this story: Wilkin & Sons · Tiptree · Tesco · Essex · East of England
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