2026 Women's Final Four generated $71.5m for Arizona
Summarised from 2 outlets · Updated 28 Oct, 21:44 · Archive
Arizona's first Women's Final Four in April 2026 generated $71.5 million in economic impact for the state.
The 2026 NCAA Women's Final Four, held at Mortgage Matchup Center in Phoenix on 3 and 5 April, generated $71.5 million in economic impact for Arizona and $42.2 million for the state's gross domestic product, according to a study by Arizona State University.
An estimated 27,330 visitors stayed an average of just over four nights and spent $220.64 per person per day. Visitor spending created 426 job-years and $24 million in labour income. The tournament generated approximately $4 million in taxes: $2.3 million for the state, $200,000 for Maricopa County and $1.5 million for cities.
UCLA won its first national championship, defeating South Carolina, Texas and Connecticut. The three games drew 29,811 fans combined, with a sold-out crowd of 15,856 for the championship game. The tournament drew 9.9 million television viewers worldwide and a record 1,280 credentialed media members. Governor Katie Hobbs said major events like the Women's Final Four are 'powerful drivers of tourism and economic growth'. Phoenix has been named a host-city finalist for one of the 2032–36 Final Fours.
How it is being reported
- 2026 Women’s Final Four brought $71.5M to Arizona, study findsThe April 3 and 5 games at Mortgage Matchup Center, the Valley’s first Women’s Final Four, also created $42.2 million for the state’s gross domestic product.Azfamily · 28 Oct, 21:27
- 2026 Women’s Final Four brought $71.5M to Arizona, study findsThe April 3 and 5 games at Mortgage Matchup Center, the Valley’s first Women’s Final Four, also created $42.2 million for the state’s gross domestic product.KOLD · 28 Oct, 21:27
In this story: Arizona · UCLA · South Carolina · Texas · Connecticut · Katie Hobbs · Phoenix · Mortgage Matchup Center
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