Chery launches Lepas premium brand with L6 electric SUV

Summarised from 2 outlets · 4 reports · Updated 3 Nov, 01:38 · Archive

Chery has launched Lepas, a new premium-positioned brand in Australia, with a mid-size electric SUV called the L6.

Chery has introduced Lepas as its latest brand in Australia, positioned as a premium offering with value pricing. The brand launches with a single model: the L6, a front-wheel drive mid-size electric SUV offering around 440km of driving range. A different-looking plug-in hybrid version is planned for 2027. Lepas aims to expand its model range by 2028, including a 'halo' hatchback, and will be sold through independent Lepas dealerships rather than existing Chery or Omoda Jaecoo outlets.

Lepas claims the L6 is built on LEXP, a platform developed specifically for the brand. However, the L6 shares identical dimensions and design with the Chinese-market Chery Fulwin T7 and the Australian Jaecoo J7, both of which use Chery's established T1X platform. The L6 and Fulwin T7 share the same length of 4570mm, width of 1852mm, wheelbase of 2700mm, and 65kWh battery pack.

Chery Australia's COO Lucas Harris stated that 'Lepas is blessed with being the first product family in the group to have its own unique platform, but it won't be the only one forever,' and that other brands would develop their own platforms and designs. Lepas is one of eight Chery-owned brands being or set to be launched in Australia in the coming years.

How it is being reported

• Inside Chery's "unique platform" claim for new Lepas brandLepas says its new L6 SUV is built on a unique platform, but it hasn't outlined just how different it is from other SUVs in the wider Chery Group lineup.The West Australian · 3 Nov, 01:16
• Inside Chery's "unique platform" claim for new Lepas brandLepas says its new L6 SUV is built on a unique platform, but it hasn't outlined just how different it is from other SUVs in the wider Chery Group lineup.Perth Now · 3 Nov, 01:16
• 2027 Lepas L6 review: Quick driveWhile the Lepas L6 is generally better than many of its stablemates from the Chery Group, this new mid-size electric SUV has some quirks.Perth Now · 2 Nov, 02:07
• 2027 Lepas L6 review: Quick driveWhile the Lepas L6 is generally better than many of its stablemates from the Chery Group, this new mid-size electric SUV has some quirks.The West Australian · 2 Nov, 02:07

In this story: Chery · Lepas · Jaecoo · Omoda · Australia · Lucas Harris

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