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Aldi boss says loyalty schemes 'dupe' customers

Summarised from 2 outlets · Updated 30 Sept, 18:25 · Archive

Aldi's boss says rival supermarket loyalty discounts mislead shoppers.

Giles Hurley, boss of Aldi UK, has accused rival supermarkets of using loyalty schemes to create a false impression of discounts for customers. Aldi is the only major supermarket chain in Britain without a loyalty scheme.

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In this story: Giles Hurley · Aldi

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