DFS profits jump a third after Amanda Holden sofa partnership

Summarised from 2 outlets · Updated 24 Sept, 23:26 · Archive

DFS profits increased by a third following a partnership with media personality Amanda Holden.

Furniture retailer DFS has reported a significant jump in profits, attributing the increase to a partnership with Amanda Holden, who is a judge on Britain's Got Talent. The collaboration includes a range of three Amanda Holden-branded sofas. Despite the positive results, DFS said it remained cautious about the wider economic backdrop and subdued market conditions.

How it is being reported

• DFS posts stronger profits after boost from Amanda Holden partnershipHowever, DFS stressed that it was still ‘cautious’ about the wider economic backdrop and subdued market conditions.Independent Business · 24 Sept, 12:07
• Amanda Holden sofa range lifts DFS as profit jumpsDFS has toasted its partnership with media personality Amanda Holden as the sofa seller saw profits jump by a third. The London-listed furniture store said its collaboration with the Britain’s Got Talent judge, which includes a range of three Amanda Holden-branded sofas, has lifted its performance. Steve Johnson, chairman of DFS, said that its partnership [...]City AM · 24 Sept, 09:59

In this story: Amanda Holden · DFS · Steve Johnson

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