Apple introduces $50 fee for extra AI feature usage

Summarised from 3 outlets · Updated 10 Nov, 01:27 · Archive

Apple is charging $50 for extended access to AI features in its Creator Studio apps after daily usage limits are exceeded.

Apple has introduced $50 Intelligence Usage Packs to extend access to AI features in its Creator Studio apps after users reach their monthly usage limits. The packs are currently available in Logic Pro, which includes an AI assistant that can help with production workflows, starting new songs, setting up vocal tracks and refining projects.

Users with active Apple Creator Studio subscriptions in the United States, United Kingdom, Canada, Brazil, France, Germany, India and Mexico can purchase the packs. Each pack is tied to the Apple Account that purchased it, with no Family Sharing support. Unused additional usage rolls over from month to month but expires 12 months after purchase. The usage limit for Logic Pro's assistant is affected by the complexity of conversations users have with it.

Apple has signalled for several months that certain Apple Intelligence features relying on its server-side Private Cloud Compute system will have daily usage limits, with expanded access available as paid add-ons. These features include Siri AI, Image Playground, photo editing options in the Photos app, and shortcuts created with natural language. The company has said expanded access will eventually be included with select iCloud+ plans rather than as a standalone purchase, though it has not yet provided specific pricing or timing details.

The Intelligence Usage Packs will be added to other Apple Creator Studio apps this month, including Final Cut Pro, Motion, Pixelmator Pro, Pages, Keynote and Numbers. Currently, Logic Pro is the only app offering the option to buy more usage directly within the application through the Intelligence Features menu.

How it is being reported

• Apple starts offering $50 extended usage packs for AI features in Creator StudioIt'll cost you to access Logic Pro's AI assistant after you reach the monthly usage limit.Engadget · 9 Nov, 20:56
• Apple’s $50 Intelligence Usage Packs extend access to some AI featuresAfter publishing a support article in early September outlining usage limits for some Apple Intelligence features, the company has updated Logic Pro with an option to "Buy More Usage" for a one-time purchase price of $49.99, as spotted by 9to5Mac. It has a built-in AI assistant to do things like "start a new song, set […]The Verge · 9 Nov, 19:09
• Apple Continues to Say Some AI Features Will Have Fees for Extra UsageApple continues to advise customers that certain Apple Intelligence features that rely on its server-side Private Cloud Compute system have daily usage limits, with expanded access to such features to be "available for a fee in the future." Apple has repeatedly mentioned these upcoming fees in press releases over the past several months, but it has yet to provide any specific details about timing or pricing. The company did confirm that expanded access to the features will eventually be included with select iCloud+ plans, rather than something available for a standalone fee. Extra…MacRumors · 9 Nov, 17:45

In this story: Apple · Logic Pro · Creator Studio · iCloud+ · OpenAI · Google Gemini

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