Apple Music gets new logo and identity designed with sound

Summarised from 3 outlets · Updated 21 Oct, 17:20 · Archive

Apple has officially launched a rebrand of Apple Music featuring a new logo and wordmark inspired by sound and water.

Apple has officially launched a rebrand of Apple Music featuring a new logo, updated wordmark and black-and-white colour scheme. The company developed the new visual identity by playing sound through water, causing the liquid to move at the frequency of musical notes. Apple Music brand elements were placed behind the vibrating water to create the liquid-inspired look.

British record producer Fred Again and NEST Acoustics partnered with Apple on the project. In a YouTube video, Apple described the new visuals as 'made by sound', demonstrating how the water and logo morphed in response to the audio.

The new brand identity aligns with the Liquid Glass interface introduced across Apple's recent software updates. The rebrand is expected to roll out fully with Apple's next software releases, including iOS 27.2, macOS 27.2 and equivalent updates across other platforms, expected next week.

How it is being reported

• There's a new Apple Music logo and it looks like ripples in waterMaybe they should use it as the app logo instead.Engadget · 21 Oct, 18:35
• Apple Music's New Look Officially AnnouncedFollowing the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity. In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple Music brand elements were placed behind the vibrating water, resulting in a new liquid-inspired look. Apple Music's new brand identity pairs well with the Liquid Glass interface introduced last year…MacRumors · 21 Oct, 17:06
• Apple Music has a new logoApple is officially launching a rebrand of Apple Music. Following the appearance of a redesigned wordmark in a video and an updated app icon in an iOS 27.2 beta, Apple introduced the new "identity" for Apple Music today. There's a new logo, the updated wordmark, and a new sound composed by British producer Fred Again […]The Verge · 21 Oct, 16:48

In this story: Apple · Apple Music · Fred Again · NEST Acoustics

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