Apple TV 4K price rises sharply to $299 for single model

Summarised from 2 outlets · Updated 13 Oct, 22:20 · Archive

Apple has raised the price of the new Apple TV 4K to $299, more than double its previous starting price.

Apple has unveiled a new Apple TV 4K priced at $299 in the United States, available in a single 128GB configuration with Wi-Fi 7 and an Ethernet port. This represents a dramatic price increase for the device. The previous model offered two configurations priced at $199 and $249 following an earlier increase, making the starting price just $129 at launch.

The new model marks Apple's shift to a single premium tier. TechRadar reports that the device offers limited new features compared to the outgoing model, despite the steep price rise. The new Apple TV 4K is described as roughly 3–5 per cent faster and brighter than its predecessor, but lacks substantial capability improvements.

TechRadar notes that users have expressed disappointment about the pricing strategy. The outlet reports that Apple TV is now significantly more expensive than competing streaming devices, and that whilst component shortages are affecting prices across the industry, rival manufacturers have not raised prices as dramatically.

How it is being reported

• I love my Apple TV 4K, but there's nothing compelling about the more-expensive new modelThe new Apple TV isn't significantly better than the existing model, many users say, but it's more than double the priceTechRadar · 13 Oct, 22:00
• Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299The new Apple TV 4K announced today is even more expensive than the previous model, with U.S. pricing set at $299. The new Apple TV 4K only has a single configuration available with 128GB of storage, Wi-Fi 7, and an Ethernet port. The previous model had two separate configurations that were most recently priced at $199 and $249 in the U.S. following an earlier price increase . All in all, the Apple TV 4K's starting price has now gone from $129 to $299 this year. Related Roundup: Apple TV Buyer's Guide: Apple TV (Buy Now) Related Forum: Apple TV and Home Theater This article, " Apple TV 4K is…MacRumors · 13 Oct, 14:21

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