Aunt Bessie's rebrand replaces older logo with younger woman

Summarised from 2 outlets · Updated 2 Oct, 08:13 · Archive

Aunt Bessie's has replaced its logo with a younger, more contemporary character.

The Yorkshire pudding brand Aunt Bessie's has unveiled a new logo featuring a younger woman with open arms, replacing the previous image of an older woman stirring batter. The company describes the change as a 'glow-up' whilst maintaining that it remains the same 'Aunt Bessie that families can trust', according to its head of marketing.

How it is being reported

• Traditional Aunt Bessie killed off in favour of 'contemporary' younger replacementGB News · 2 Oct, 03:07
• Aunt Bessie gets 'glow-up' in rebrand as it replaces lady on logo with 'more contemporary' younger womanDaily Mail · 1 Oct, 19:45

In this story: Aunt Bessie's · Yorkshire

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