BBC orders James Blunt to remove post plugging designer suit

Summarised from 2 outlets · Updated 12 Oct, 15:57 · Archive

The BBC ordered singer James Blunt to remove a social media post promoting a £1,695 tweed suit he wore on Celebrity Traitors.

The BBC ordered James Blunt to remove a social media post on X promoting a £1,695 tweed suit by Cotswolds-based tailor Barrington Ayre. The 52-year-old singer, competing on Celebrity Traitors, had shared an official BBC publicity photograph of himself in the suit with the caption 'The name's Blunt. James Blunt,' alongside a link to the tailor's X account.

The post breached BBC editorial guidelines which prohibit on-air talent from exploiting BBC programmes or brands in advertisements or promotions. The photograph featured both the BBC and Celebrity Traitors logos, putting the promotional content at odds with the broadcaster's rules on commercial activity.

The BBC and Studio Lambert, the production company behind the show, were unaware of the posts until contacted. A BBC spokesperson told Metro: 'The BBC has clear guidelines in place around commercial activity which we take very seriously and players have been reminded of this. The social media posts referred to have been taken down.' Once alerted, the parties spoke and the post was removed from X immediately.

How it is being reported

• Celebrity Traitors star James Blunt ‘told off by show bosses for breaking BBC rule’'The BBC has clear guidelines in place,'Metro · 12 Oct, 15:45
• BBC orders James Blunt to remove post plugging £1,695 tweed suit he wore in opening episode of Celebrity TraitorsDays before the launch of the series, James Blunt, 52, uploaded on to his X account a BBC publicity shot of him in the suit.Daily Mail · 11 Oct, 01:00

In this story: James Blunt · BBC · Celebrity Traitors · Barrington Ayre · Studio Lambert · Cotswolds

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