Bloom stands by Hearts title ambition after Celtic loss
Summarised from 2 outlets · Updated 13 Oct, 12:02 · Archive
Tony Bloom says he would be disappointed if Hearts do not win the Scottish Premiership within a decade.
Tony Bloom has reiterated his commitment to Hearts winning the Scottish Premiership within a decade, saying he would be 'really disappointed' if they failed to do so. The Brighton chairman and investor vowed to 'disrupt' the pattern of Old Firm dominance when completing his stake in the Edinburgh club last summer.
Hearts came agonisingly close last season. They led the league for 250 days before a dramatic final-day defeat at Celtic Park saw the champions leapfrog them in the closing minutes to claim the title. It was Hearts' closest challenge for a top-flight title since 1960.
Bloom told Sky Sports that the loss 'ended in difficult circumstances' and was 'exceptionally disappointing for the club and for me as well'. He added: 'At the end of the day, we've got to accept what's happened, if not be happy about how things ended.'
Hearts have since experienced significant personnel changes. Head coach Derek McInnes, captain Lawrence Shankland and midfielder Cammy Devlin all left for Rangers. Under new head coach Wouter Vrancken, Hearts currently sit third in the league, behind both Celtic and Rangers, and remain unbeaten at home for over a year.

How it is being reported
- Bloom repeats faith in title ambition for HeartsInvestor Tony Bloom says he would be "really disappointed" if Hearts fail to win the Scottish Premiership by 2035.BBC Sport · 13 Oct, 11:49
- Bloom reiterates Hearts' title ambition ahead of Celtic Park returnTony Bloom has reiterated that he would be "really disappointed" if Hearts fail to win the Scottish Premiership within a decade.Sky Sports · 13 Oct, 10:06
In this story: Tony Bloom · Hearts · Celtic · Scottish Premiership · Celtic Park · Tynecastle Park · Derek McInnes · Lawrence Shankland
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