Redwell Brewery launches Oktoberfest beer to attract German visitors
Summarised from 2 outlets · Updated 18 Oct, 07:02 · Archive
Redwell Brewery has created a wheat beer called Schängelweizen for Oktoberfest to encourage visitors from Norwich's twin city Koblenz.
Redwell Brewery has launched a new wheat beer called Schängelweizen for Oktoberfest, created in partnership with the Norfolk and Norwich Koblenz Friendship Association. The beer is named after the Schängel 'spitting boy' statue, a famous landmark in Koblenz, western Germany. Brewery manager David Jordan said the idea for the name came after his wife, Willow, visited the statue while travelling.
The Norfolk and Norwich Koblenz Friendship Association is run by married couple Bob and Margaret Young and has 60 members. Norwich and Koblenz formally became twin cities in April 1978, though connections between Norfolk and the German region stretch back to post-war school exchanges in the late 1940s. Mr Young said the couple want to 'bring together Norwich with Koblenz' and inspire people to visit either city. Members of Koblenz City Council met with Norwich's Lord Mayor in April. The Youngs lived in Koblenz for a year in the 1980s and frequently visit the city.
Mr and Mrs Young hope the Oktobeerfeast festival at the Redwell site in Trowse will help expand the association's membership.
How it is being reported
- Brewery launches Oktoberfest beer in bid to draw German tourists to NorwichNorwich’s Redwell Brewery launches Shangelweizen wheat beer for Oktoberfest, celebrating its twin-city link with Koblenz.Eastern Daily Press · 18 Oct, 06:00
- Brewery launches Oktoberfest beer in bid to draw German tourists to NorwichNorwich’s Redwell Brewery launches Shangelweizen wheat beer for Oktoberfest, celebrating its twin-city link with Koblenz.Norwich Evening News · 18 Oct, 06:00
In this story: Redwell Brewery · Norwich · Koblenz · Norfolk and Norwich Koblenz Friendship Association · Bob Young · Margaret Young · David Jordan
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