Cadbury launches customisable Heroes tubs for first time in 27 years
Summarised from 3 outlets · Updated 24 Oct, 10:02 · Archive
Cadbury is allowing customers to build their own Heroes chocolate tubs through an online shop ahead of Christmas.
Cadbury has made its first significant change to Heroes tubs since their launch nearly three decades ago by introducing a customisation option. Customers can now build their own Heroes tubs through the Cadbury Shop, an online store, choosing exactly which chocolates go into their box—whether an entire selection of one type, a 50/50 split, or a mix of classics.
The Heroes Pick & Mix is available in two sizes: a 1kg box for £35 or a 1.25kg box for £40. The service is only available online and cannot be accessed in supermarkets. Cadbury is also offering a Cadbury Postal Selection Box featuring larger 180g chocolate bars, including Fruit & Nut and Dairy Milk.
Kirsty Hunter, vice president of marketing for Mondelez International UK&I, described it as 'a huge milestone for Cadbury'. She said the Cadbury Shop provides 'an exciting way' to combine 'the chocolates the nation loves with wonderfully personal gifting experiences' ahead of Christmas. Cadbury Heroes originally launched as Miniature Heroes in September 1999 as a competitor to Mars' Celebrations.
How it is being reported
- Cadbury makes big change to Heroes tubs for the first time in 27 yearsCadbury fans can now customise their own tub of Heroes ahead of Christmas in a new move for the company.Basingstoke Gazette · 24 Oct, 09:52
- Cadbury makes big change to Heroes tubs for the first time in 27 yearsCadbury fans can now customise their own tub of Heroes ahead of Christmas in a new move for the company.Andover Advertiser · 24 Oct, 09:52
- Cadbury makes big change to Heroes tubs for the first time in 27 yearsCadbury fans can now customise their own tub of Heroes ahead of Christmas in a new move for the company.Romsey Advertiser · 24 Oct, 09:52
In this story: Cadbury · Mondelez International · Mars · Kirsty Hunter
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