Activewear founder faces backlash over racial slur livestream incident

Summarised from 2 outlets · Updated 27 Oct, 18:32 · Archive

Kia Buckley, founder of Kikiva Collection activewear, faced mass online criticism after a racial slur was uttered by her sister during a livestream.

Kia Buckley, founder of the activewear brand Kikiva Collection, faced significant backlash on social media after a racial slur was uttered by her sister during a livestream. Buckley's attempt to downplay the incident intensified the reaction online. She subsequently issued a tearful apology and committed to cultural training.

The response was swift and widespread. Brand partnerships were cut, and influencers including Perth-born Dallas Cowboys Cheerleader Flexi Faith and Love Island Australia star Yana Marks publicly severed ties with the brand. Old videos were resurfaces, and social media users debated whether Buckley deserved to lose what she had built. Some creators posted videos destroying their Kikiva activewear, using acetone, scissors and fire.

The incident has prompted commentary on the nature of online accountability. Commentators have questioned whether the scale of the response actually achieves meaningful accountability or serves primarily as entertainment for social media users watching a public figure's downfall.

How it is being reported

• Caitlin Vinci: Kikiva fallout a reminder of cancel culture’s dangers as online bullying becomes entertainmentClicking unfollow, typing a scathing comment and watching her business collapse appeared to offer some people a hit of dopamine masked as moral virtue.Perth Now · 27 Oct, 18:00
• Caitlin Vinci: Kikiva fallout a reminder of cancel culture’s dangers as online bullying becomes entertainmentClicking unfollow, typing a scathing comment and watching her business collapse appeared to offer some people a hit of dopamine masked as moral virtue.The West Australian · 27 Oct, 18:00

In this story: Kia Buckley · Kikiva Collection · Flexi Faith · Yana Marks · Perth

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log