Call of Duty Modern Warfare 4 launches after difficult year
Summarised from 2 outlets · Updated 23 Oct, 01:20 · Archive
Call of Duty: Modern Warfare 4 releases on Friday after last year's edition underperformed with fans and critics.
Call of Duty: Modern Warfare 4 releases on Friday after its predecessor faced significant challenges. Last year's Black Ops 7 dropped to seventh place in US video game sales and eighth best-selling in the UK, representing a sharp decline from the franchise's historical dominance. Since 2009, Call of Duty has consistently ranked at the top or a close second in US sales charts. Call of Duty's chief marketing officer Tyler Bahl acknowledged the difficulties, telling the BBC: "I think we missed expectations with our community last year." Factors contributing to the poor performance included a poorly received single-player campaign, multiplayer players switching to rival titles, and fan complaints about novelty skins based on cartoon and pop culture crossovers. Competition from Battlefield 6 and new release Arc Raiders also affected sales, as did the absence of Black Ops 7 from Xbox's Game Pass subscription service affecting revenue. Publisher Activision is investing heavily in Modern Warfare 4 to recover ground, though Grand Theft Auto 6 launches within weeks. Metro reports that Modern Warfare 4's campaign represents a significant improvement over last year's offering.
How it is being reported
- Call Of Duty: Modern Warfare 4 review in progress – the Price is rightGameCentral delivers its verdict on the campaign and DMZ modes in this year’s Call Of Duty, which brings an end to the Modern Warfare saga.Metro · 23 Oct, 01:00
- Call of Duty promises a return to form - but can it compete with GTA?Modern Warfare 4 faces an uphill battle after last year's Call of Duty missed the mark with fans.BBC News · 23 Oct, 00:20
In this story: Call of Duty · Activision · Modern Warfare 4 · Grand Theft Auto 6 · Black Ops 7 · Battlefield 6 · Arc Raiders · Tyler Bahl
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