Campaigner urges ban on cartoon characters on unhealthy food packaging

Summarised from 2 outlets · Updated 5 Nov, 19:09 · Archive

Victoria Mortimer from Mitcham has joined a Downing Street campaign calling for a ban on cartoon characters on unhealthy food packaging.

Victoria Mortimer from Mitcham joined campaigners at Downing Street on 2 November in support of the Recipe for Change Citizens' Charter, which calls for stronger Government action to make healthy food more affordable and hold the food industry to higher standards.

Ms Mortimer said: "My one ask is a ban on cartoon characters on the packaging of unhealthy HFSS foods like sugary cereals, snacks and sweets. It is targeted marketing at children, and companies shouldn't be allowed to use it to sell food that's bad for their health." The charter urges ministers to introduce stronger measures to encourage food manufacturers to reduce excessive levels of sugar, salt and saturated fat in everyday products.

Polling by YouGov found that 47 per cent of Britons believe eating a balanced diet is harder now than 20 years ago, with 79 per cent wanting the Government to do more to make healthy food affordable. Seventy-three per cent back laws to limit sugar and saturated fat in food. Recipe for Change is a coalition of 45 organisations led by Sustain, The Food Foundation and the Obesity Health Alliance.

Campaigner urges ban on cartoon characters on unhealthy food packaging — Image: Wandsworth Guardian

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How it is being reported

Campaigner calls for ban on cartoon characters on unhealthy food packagingMitcham campaigner Victoria Mortimer joins Downing Street campaign on November 2, urging ministers to make healthy food affordable and ban cartoonsWandsworth Guardian · 5 Nov, 17:19
Campaigner calls for ban on cartoon characters on unhealthy food packagingMitcham campaigner Victoria Mortimer joins Downing Street campaign on November 2, urging ministers to make healthy food affordable and ban cartoonsCroydon Guardian · 5 Nov, 17:19

In this story: Victoria Mortimer · Recipe for Change · Sustain · The Food Foundation · Obesity Health Alliance · Mitcham · Downing Street

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