Chery boss warns US risks falling behind without Chinese competition

Summarised from 2 outlets · Updated 26 Oct, 02:01 · Archive

Chery's international president has warned that US car makers risk technological stagnation without stronger competition from Chinese brands.

Chery's international president Zhang Guibing has warned that the United States risks falling behind other car markets on technology if it does not allow stronger competition from Chinese automakers. Speaking to Australian media in Wuhu, Guibing argued that limited competition had consequences for both vehicle prices and the pace of development. He pointed to technological changes in Australia and Europe, and questioned how the US market would compare in five to ten years, suggesting American cars might become outdated compared to vehicles available elsewhere.

Guibing stated that lack of competition kept vehicle prices artificially high. He noted that journalists had told him the average US car price was about 60,000 US dollars, and argued this reflected the absence of competition forcing customers to pay more. Industry figures put the average US new-vehicle transaction price at US$50,562 in September 2026, up 0.7 per cent year-on-year, though prices varied substantially by vehicle type.

Chery remains interested in selling cars in the United States, but faces significant policy barriers. The US imposed a 100 per cent tariff on Chinese-built electric vehicles in 2024, substantially limiting any Chinese manufacturer's ability to compete on price in the American market.

How it is being reported

• Chery boss wants to enter the US market, warns America risks falling behindChery wants to enter the US market, and argues shutting out Chinese brands will leave American automakers falling behind on technology.The West Australian · 26 Oct, 01:39
• Chery boss wants to enter the US market, warns America risks falling behindChery wants to enter the US market, and argues shutting out Chinese brands will leave American automakers falling behind on technology.Perth Now · 26 Oct, 01:39

In this story: Chery · Zhang Guibing · United States · Australia · Europe

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