Chery's Lepas previews aggressive design for future models

Summarised from 2 outlets · Updated 30 Oct, 02:39 · Archive

Chery's Lepas brand has unveiled a concept car with a more aggressive design direction at an event in China.

Chery's Lepas brand has unveiled the Aura Concept, a three-door shooting brake concept car, at the inaugural Lepas Global Elegant Lifestyle Week in Wuhu, China. The concept showcases a second-generation design language for the brand, featuring pronounced shoulder lines and haunches with more dramatic proportions emphasised by its long wheelbase, short overhangs and wide stance.

The front of the concept differs significantly from existing Lepas models, integrating the grille and side air intakes in one large black surface area to create a more aggressive appearance. The Aura also features what Lepas calls a 'digital canvas' in its front fascia, allowing owners to personalise the vehicle with unique graphics, lighting and animations. At the rear, an elliptical display offers 'new opportunities for personalised tail-light signatures'.

The concept debuts three paint colours inspired by natural landscapes: Dawn Pearl from a Tahitian sunrise, Bacalar Blue simulating the Bacalar Lagoon in Mexico, and Provence Twilight drawing on lavender fields at dusk. Lepas executives have also shown an upcoming production vehicle, the small L2 hatchback due in 2028, which demonstrates the athletic design direction. The brand is positioning itself as a more premium alternative to Chery's established Chery and Omoda Jaecoo marques.

How it is being reported

• Chery's Lepas previews more aggressive design language with new shooting brake conceptLepas has previewed a more aggressive look – and a fresh face – which its upcoming models will wear to stand out from the glut of other Chery brands.Perth Now · 30 Oct, 02:25
• Chery's Lepas previews more aggressive design language with new shooting brake conceptLepas has previewed a more aggressive look – and a fresh face – which its upcoming models will wear to stand out from the glut of other Chery brands.The West Australian · 30 Oct, 02:25

In this story: Lepas · Chery · Wuhu · China

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