Chery's luxury brand Exlantix to launch in Australia in 2027

Summarised from 2 outlets · Updated 18 Oct, 10:32 · Archive

Chinese carmaker Chery will launch its premium Exlantix brand in Australia in the first half of 2027. The Exlantix ES GT shooting brake and ET SUV will lead the Australian rollout, with right-hand drive examples of both models already shown in Shanghai.

Exeed International CEO Lilian Xiong confirmed the plans and explained the naming decision. While the brand operates under the Exeed name in other markets, trademark restrictions prevent registration of that name in Australia and New Zealand. The company will therefore use Exlantix, an existing identity already associated with its electrified vehicle lineup overseas. The Exeed name conflicts with Kia's XCeed model used in Europe and Mitsubishi's Exceed grade designation in Australia.

Exlantix is not a name created specifically for Australia but part of Chery's existing premium business, being deployed as the brand identity in markets where Exeed is unavailable. Chery will handle the Australian introduction directly, positioning Exlantix in territory broadly similar to other premium Chinese brands.

How it is being reported

• Chery’s luxury brand Exlantix confirmed for Australia in 2027Chery is preparing to enter Australia’s luxury car market with Exlantix, with the brand’s first vehicles expected to arrive in the first half of 2027.Perth Now · 18 Oct, 10:22
• Chery’s luxury brand Exlantix confirmed for Australia in 2027Chery is preparing to enter Australia’s luxury car market with Exlantix, with the brand’s first vehicles expected to arrive in the first half of 2027.The West Australian · 18 Oct, 10:22

In this story: Chery · Exlantix · Australia · Lilian Xiong · Exeed International

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