Citroen revives 2CV brand as electric concept car

Summarised from BBC Business's report · Updated 11 Oct, 18:19 · Archive

Citroen has unveiled an electric 2CV concept car at the Paris Motor Show, planning a production version by 2028.

French carmaker Citroen has unveiled an electric concept car based on its iconic 2CV brand at the Paris Motor Show, with plans to bring a production version to showrooms by 2028. The small city runabout features retro styling that harks back to the original 1948 model, which was designed as a cheap, robust way for French farmers to get around. The car is expected to sell for less than £15,000.

Citroen chief executive Xavier Chardon described the new car as 'a modern, ingenious and refreshing response to the mobility challenges of tomorrow'. The move reflects European carmakers' efforts to compete with mounting competition from Chinese manufacturers by exploiting their heritage to sell modern motors. The original 2CV remained in production for more than 40 years and evolved from a utilitarian tool for the countryside into a cult classic favoured by hippies and counter-culturalists.

Read the report

• Citroen revives the 2CV for an electric ageThe French firm is reinventing the classic model as carmakers come under pressure from Chinese rivals.BBC Business · 11 Oct, 18:00

In this story: Citroen · Paris Motor Show · Xavier Chardon · France · China

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