Councillor warns animated roadside ads distract drivers near schools

Summarised from 2 outlets · Updated 11 Oct, 07:43 · Archive

A Glasgow councillor has raised concerns that animated roadside advertising signs could distract drivers, particularly near schools. Councillor Ken Andrew told the environment and liveable neighbourhoods committee that the issue warranted attention both for ethical and technical reasons.

Andrew said the council should consider the luminosity and level of animation on advertising hoardings, noting that animated signs become more distracting for drivers than static displays. The council is exploring how to address advertising through an Ethical Advertising Policy, with corporate and legal services undertaking a review of the proposal. The authority plans to consider best practice from Edinburgh, Transport for London and Bristol City Council.

How it is being reported

• Concerns animated advertising at side of the road could be 'distracting' for driversDuring an environment and liveable neighbourhoods committee councillor Ken Andrew said that the issue was important particularly around schools.Glasgow Live · 11 Oct, 09:19
• Councillor warns animated roadside adverts could distract drivers near schoolsCouncillor Ken Andrew raised concerns over animated roadside advertising signs distracting drivers, particularly near schools.Glasgow Times · 11 Oct, 06:00

In this story: Ken Andrew · Glasgow · City of Edinburgh · Transport for London · Bristol City Council

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