Cumbria launches trade mission to attract Indian tourists

Summarised from 4 outlets · Updated 12 Oct, 14:57 · Archive

Cumbria is promoting the Lake District to Indian travellers through a trade showcase in Delhi and Mumbai this week.

Cumbria is promoting the Lake District and wider region to Indian travellers through the England's Great North Destination Showcase 2026, taking place in Delhi from 12 to 13 October and Mumbai from 14 to 15 October. Led by Cumbria Tourism and supported by the Cumbria Combined Authority, the scheme forms part of a wider North of England trade mission involving Marketing Manchester, VisitBritain and other industry partners.

International visits account for 15 per cent of all visits to the Lake District and Cumbria. The campaign aims to encourage Indian tourists, a fast-growing and high-value inbound market, to stay longer and explore northern destinations rather than remaining concentrated around London.

Francine Bult, senior marketing executive at Cumbria Tourism, said the trade mission provides an opportunity to showcase the region to a rapidly growing global visitor market and to forge direct relationships with tour operators. She noted that these visits are vital to Cumbria's £4.7 billion visitor economy, helping to sustain jobs and drive spending across various sectors.

Cumbria Tourism highlighted the region's World Heritage sites, culture and heritage, food experiences, outdoor adventure and independent retail as key attractions for international visitors. The initiative aims to ensure tour operators have the information needed to plan their schedules for 2027 and beyond.

This follows Cumbria Tourism's recent involvement in VisitBritain missions to New Zealand and Australia, as well as the Greater Together Los Angeles trade mission earlier this year.

How it is being reported

• Cumbria targets Indian tourists in major North of England trade missionCumbria is in the international spotlight this week, as part of a major effort to attract more overseas visitors.Cumberland News · 12 Oct, 14:29
• Cumbria targets Indian tourists in major North of England trade missionCumbria is in the international spotlight this week, as part of a major effort to attract more overseas visitors.Westmorland Gazette · 12 Oct, 14:29
• Cumbria targets Indian tourists in major North of England trade missionCumbria is in the international spotlight this week, as part of a major effort to attract more overseas visitors.Whitehaven News · 12 Oct, 14:29
• Cumbria targets Indian tourists in major North of England trade missionCumbria is in the international spotlight this week, as part of a major effort to attract more overseas visitors.NW Evening Mail · 12 Oct, 14:29

In this story: Cumbria · Lake District · India · Cumbria Tourism · Cumbria Combined Authority · VisitBritain · Francine Bult · Delhi

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem