Colchester friends' PintMaxxing beer app gains national attention
Summarised from 3 outlets · Updated 27 Oct, 17:29 · Archive
A Colchester group's PintMaxxing app, which lets users log pints drunk, has attracted 5,500 users and 50,000 logged pints after media coverage.
A web app created by ten Colchester friends called PintMaxxing has gained national attention after being mentioned on Absolute Radio's Dave Berry Breakfast Show. The mention came when a listener texted in the name of their WhatsApp group chat, and DJ Dave Berry responded positively to the name.
The app was launched in June by Eetu Jouhki, Elliot Honeybun-Arnolda, Joe Shilan, Jack Morgan, Tom Barnett, Elliot Harper, Scott Hill, Tom Gadd, Raul Sherman, and Lewis Walne. It functions as a social platform where users can log how many pints they have drunk, interact with friends, and access dedicated insights such as kilocalorie count and beer preferences by country. Users can also record details including beer type, price, and the venue where they drank.
The group has achieved significant reach, with 5,500 users on the app and 50,000 pints logged so far. Before launching the web app, the group started PintMaxxing as a social media project, gaining more than 3.5 million views on Instagram and TikTok within 90 days. They were featured in the Daily Star as they chase the title of 'most pints drunk in 2026'.
Eetu Jouhki said the group is pleased with the recent media coverage. 'It feels very surreal to see what started as a fun little Whatsapp group suddenly grow into a brand and community that has been plastered all over different media outlets,' he said. 'Nothing beats that feeling of people messaging you out the blue to let you know they heard us on the radio or saw us in the papers.'
How it is being reported
- Essex friends who started viral 'PintMaxxing' app now getting national attentionColchester friends’ PintMaxxing beer app gets national attention after Absolute Radio mention, attracting 5,500 users and logging 50,000 pints.Colchester Gazette · 27 Oct, 17:00
- Essex friends who started viral 'PintMaxxing' app now getting national attentionColchester friends’ PintMaxxing beer app gets national attention after Absolute Radio mention, attracting 5,500 users and logging 50,000 pints.Echo (Basildon) · 27 Oct, 17:00
- Essex friends who started viral 'PintMaxxing' app now getting national attentionColchester friends’ PintMaxxing beer app gets national attention after Absolute Radio mention, attracting 5,500 users and logging 50,000 pints.Brentwood Guardian · 27 Oct, 17:00
In this story: PintMaxxing · Colchester · Absolute Radio · Dave Berry · Eetu Jouhki · Daily Star
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