Norwich opens its first LEGO store after early morning queues

Summarised from 2 outlets · 6 reports · Updated 29 Oct, 16:01 · Archive

Norwich's first LEGO store opened on 29 October at Chantry Place, attracting hundreds of fans who queued from as early as 4.15am.

Norwich's first LEGO store opened on Thursday 29 October at Chantry Place shopping centre in the former Escape Hunt unit and part of the former Holland and Barret space. The opening attracted hundreds of fans, with the first person in the queue arriving at 4.15am to secure their spot. Some enthusiasts dressed in themed costumes for the occasion.

The store is LEGO's first location in East Anglia. The nearest previous stores for East Anglian customers were in Stratford and Milton Keynes. Each LEGO store features a unique model reflecting its location, and Norwich's is inspired by Cromer fishermen and the town's famous crabs. The store entrance includes a colourful mural with references to Norfolk landmarks including the Cathedral, City Hall and Norwich City FC, as well as Colman's Mustard.

The shop offers exclusive LEGO sets available only at official stores, along with hands-on attractions including a Pick-a-Brick Wall and Build-a-Minifigure Tower. Customers can collect an exclusive Norwich stamp for their LEGO passport, featuring a fisherman holding a crab. Every customer leaving the shop received an exclusive 'I Love LEGO Store Norwich' printed tile.

A grand opening ceremony took place using oversized scissors made from LEGO bricks to cut the ribbon, with a LEGO mascot present. Long-standing fans travelled to the store, with one customer saying he had been a fan for 48 years and was keen to visit on opening day.

How it is being reported

• Huge 4am queues as shoppers leave new LEGO store with towering stacks of setsHuge queues and shopping bags full of LEGO sets big enough to rival them marked the opening of Norwich’s first LEGO store this morning.Eastern Daily Press · 29 Oct, 15:35
• Huge 4am queues as shoppers leave new LEGO store with towering stacks of setsHuge queues and shopping bags full of LEGO sets big enough to rival them marked the opening of Norwich’s first LEGO store this morning.Norwich Evening News · 29 Oct, 15:35
• Live updates as huge queues form for new LEGO store in NorwichA large queue has formed outside the new LEGO store at Chantry Place in Norwich, which opens at 9am on Thursday, October 29.Norwich Evening News · 29 Oct, 08:03
• Live updates as huge queues form for new LEGO store in NorwichA large queue has formed outside the new LEGO store at Chantry Place in Norwich, which opens at 9am on Thursday, October 29.Eastern Daily Press · 29 Oct, 08:03
• Exclusive first look inside Norwich's highly anticipated LEGO storeA day before its grand opening on October 29, Norwich's very first LEGO store has opened its doors for an exclusive preview event.Eastern Daily Press · 28 Oct, 15:50
• Exclusive first look inside Norwich's highly anticipated LEGO storeA day before its grand opening on October 29, Norwich's very first LEGO store has opened its doors for an exclusive preview event.Norwich Evening News · 28 Oct, 15:50

In this story: LEGO · Norwich · Chantry Place · East Anglia · Cromer · Norwich City FC · Colman's Mustard

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