Facebook launches AI tool to let users customize their feed

Summarised from 2 outlets · Updated 13 Oct, 19:20 · Archive

Meta has launched an AI-powered feature called 'Your Algorithm' on Facebook, allowing users to customize what they see.

Meta has launched 'Your Algorithm' on Facebook, an AI-powered feature that lets users directly customize their feed and Reels. The tool allows users to mark topics as 'interested' or 'not interested' and describe their content preferences in their own words using natural language. Meta says recommendations 'respond right away' after users make updates.

The feature integrates into Facebook's existing interface through the three-dot menu on individual posts, where users can access 'Your Algorithm' or select 'interested' or 'not interested' options. Meta may ask follow-up questions to better understand what users liked or disliked, allowing for more detailed feedback. According to Meta, the tool uses large language models that can incorporate 'the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to.'

'Your Algorithm' previously launched on Instagram earlier this year, and Meta also introduced a similar 'Dear Algo' feature on Threads. The company says the new tools are part of a broader effort to give users greater influence over their social media experiences as AI increasingly shapes content discovery.

How it is being reported

• Facebook is giving users more control over their algorithmFacebook is the latest social media platform to give users greater control over the algorithm that determines what appears in their feeds. Meta announced the launch of its new AI-powered feature, “Your Algorithm,” on Tuesday, a feature it first launched on Instagram. The new tool allows Facebook users to influence the content they see in […]TechCrunch · 13 Oct, 19:05
• Facebook will let you customize your feed algorithm using AIFacebook's new "Your Algorithm" feature will let you directly add and manage topics you want to see in your feed and Facebook Reels. Meta says your recommendations "respond right away" after you make updates using the new feature by hitting "interested" or "not interested" for different topics. Your Algorithm previously launched on Instagram earlier this […]The Verge · 13 Oct, 18:01

In this story: Meta · Facebook · Instagram · Threads

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