Watercress farmer goes viral targeting Jeremy Clarkson's pub

Summarised from 2 outlets · Updated 17 Oct, 06:08 · Archive

The Watercress Company gained over one million social media views after posting about Jeremy Clarkson's pub serving their product.

The Watercress Company posted on social media after discovering that Jeremy Clarkson's pub, The Farmer's Dog, was serving their watercress but not sourced directly from them. Jordan Saracoglu, a grower at the company, addressed Clarkson in the post with an offer to supply him direct, and urged others to tag the pub.

The post quickly gained traction, amassing over one million views in its first week, with more than half from overseas. Tom Amery, managing director of TWC, said: 'I was so excited by the response. We achieved what we needed—to deal direct with The Farmer's Dog—but more importantly we achieved some notoriety and managed to make watercress part of the wider food conversation.'

TWC began supplying The Farmer's Dog the following day, and other restaurants also reached out as a result of the viral post. To meet this new demand, the company launched a direct order option on its website, allowing customers to order a minimum of 1kg of fresh watercress for next-day delivery. Amery said: 'People are choosing their media differently and we are trying to engage with existing and new consumers directly.'

Watercress farmer goes viral targeting Jeremy Clarkson's pub — Image: Oxford Mail

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How it is being reported

Farmer goes viral after one Jeremy Clarkson watercress pub postA farmer has gone viral with a post that reached more than one million viewers on social media.Oxford Mail · 17 Oct, 05:00
Farmer goes viral after one Jeremy Clarkson watercress pub postA farmer has gone viral with a post that reached more than one million viewers on social media.Oxfordshire Guardian · 17 Oct, 05:00

In this story: The Watercress Company · Jeremy Clarkson · The Farmer's Dog · Jordan Saracoglu · Tom Amery

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