Ford links Fiesta successor to World Rally Championship return

Summarised from 2 outlets · Updated 2 Oct, 23:18 · Archive

Ford says its return to world rallying will help drive its return to making cars instead of SUVs.

Ford Motor Company has announced that its return to the World Rally Championship will be connected to its plans for a new car to replace the Fiesta. The company has indicated that rallying will play a large part in its strategy to shift back towards manufacturing cars as opposed to SUVs, which have dominated its recent output.

The Fiesta has been a cornerstone model for Ford in the small car segment for decades. Ford's decision to link a new model to its WRC involvement suggests the company sees motorsport success as integral to reviving its passenger car business.

How it is being reported

• Ford Fiesta successor linked to Ford’s WRC returnPerth Now · 2 Oct, 22:47
• Ford Fiesta successor linked to Ford’s WRC returnThe West Australian · 2 Oct, 22:47

In this story: Ford Motor Company · World Rally Championship

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