Boscombe Down Aviation Collection rated Wiltshire's top attraction

Summarised from 4 outlets · Updated 8 Nov, 12:48 · Archive

Boscombe Down Aviation Collection in Salisbury ranked highest among Wiltshire attractions in a study of Google reviews.

Boscombe Down Aviation Collection in Salisbury has topped a new ranking of Wiltshire's visitor attractions based on Google reviews analysed by SEO Backlinks. The aviation museum achieved an average rating of 4.81 stars from 1,189 reviews, placing it ahead of some of Wiltshire's most famous attractions.

The study analysed more than 206,000 reviews across 35 attractions, covering historic sites, museums, country houses, gardens, parks, zoos, and animal and family attractions. The rankings were created using more than 3,000 Google Maps searches conducted on 20 October 2026.

Other highly-rated attractions included Salisbury Cathedral in sixth place with 4.74 stars from 16,837 reviews, Avebury in eighth with 4.71 stars from 11,871 reviews, and Longleat in tenth with 4.69 stars from 30,611 reviews. Stonehenge, the county's most-reviewed attraction with 97,368 reviews, ranked 29th with an average rating of 4.50 stars.

Daniel Weston, founder of SEO Backlinks, said: 'I think it's striking to see a specialist aviation collection finish ahead of some of Wiltshire's best-known sights. The top places offer a real mix, from aircraft and an ancient barrow to a country estate.'

Among the lowest-rated attractions were Woodhenge near Amesbury, which placed last with an average of 4.24 stars from 1,898 reviews. Other low scorers included Ludgershall Castle with 4.33 stars, Butterfly World and Farm Park near Swindon with 4.36 stars, and Silbury Hill near Marlborough with 4.56 stars. Even the bottom-ranked attractions averaged more than four stars.

Boscombe Down Aviation Collection rated Wiltshire's top attraction — Image: Swindon Advertiser

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How it is being reported

Major aviation collection named Wiltshire's best attractionAn aviation museum has soared to the top spot as Wiltshire’s best visitor attraction.Swindon Advertiser · 8 Nov, 11:48
Major aviation collection named Wiltshire's best attractionAn aviation museum has soared to the top spot as Wiltshire’s best visitor attraction.Gazette & Herald · 8 Nov, 11:48
Major aviation collection named Wiltshire's best attractionAn aviation museum has soared to the top spot as Wiltshire’s best visitor attraction.Wiltshire Times · 8 Nov, 11:48
From aviation to ancient history: Wiltshire's best attractions rankedThe county’s top-rated attractions reveal Wiltshire’s best days out.Salisbury Journal · 7 Nov, 17:00

In this story: Boscombe Down Aviation Collection · Salisbury Cathedral · Stonehenge · Longleat · Avebury · SEO Backlinks · Daniel Weston · Wiltshire

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