Spice Girls cake sales indirectly funded Christian Horner's racing career

Summarised from 2 outlets · Updated 28 Oct, 18:15 · Archive

A bakery sponsored Christian Horner's racing career after the unexpected success of Spice Girls-branded cream cakes.

Christian Horner, the former Red Bull Formula One team principal, revealed on Radio X that Geri Halliwell inadvertently helped finance his racing career years before they met and married in 2015.

Horner was sponsored during his racing career by a bakery company that produced cream cakes for supermarkets including Asda and Sainsbury's. The business had licensing agreements to create products featuring both Dennis the Menace and the Spice Girls. The company initially expected its Dennis the Menace cake to be the more successful product and agreed to feature the comic-book character on Horner's racing car.

However, the Spice Girls cake proved extraordinarily popular. Recalling what the company told him, Horner said: 'Dennis the Menace is going okay but holy moly the Spice Girls cake has gone ballistic!' The unexpected success of the Spice Girls product provided the financial boost that allowed the bakery to continue sponsoring Horner's career through Formula Renault, British Formula Three and Formula 3000 before he moved into team management.

How it is being reported

• Geri Halliwell helped fund Christian Horner's career before they even metGeri Halliwell helped finance Christian Horner's racing career before the pair had even met.Oxfordshire Guardian · 28 Oct, 17:30
• Geri Halliwell helped fund Christian Horner's career before they even metGeri Halliwell helped finance Christian Horner's racing career before the pair had even met.Oxford Mail · 28 Oct, 17:30

In this story: Christian Horner · Geri Halliwell · Red Bull Racing · Asda · Sainsbury's

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