Glasgow to promote itself globally through Celtic and Rangers

Summarised from 2 outlets · Updated 15 Nov, 07:01 · Archive

Glasgow City Council will use Celtic and Rangers to promote the city as a sporting destination worldwide.

Glasgow City Council leader Ricky Bell has announced that Destination Glasgow, the city's marketing agency, will launch a campaign using Celtic and Rangers to promote Glasgow as a global sporting destination. Speaking at the State of the City Economy conference, Bell said both clubs attract thousands of visitors annually and generate significant economic activity across the city. He described them as "two of the biggest brands our city has ever produced".

Bell acknowledged that the council's relationship with the clubs has historically been dominated by discussions of challenges rather than opportunities. He said: "I want a partnership that recognises and builds on the enormous contribution that both those clubs make to our city economy." He stressed that the council will continue to work closely with both clubs to ensure safe celebrations and address problematic supporter behaviour affecting local communities.

The campaign will not focus solely on football. Bell emphasised it will showcase the city's broader sporting offer, including major events, community clubs and grassroots organisations. He noted that other major European cities successfully leverage their football clubs in city promotion.

Glasgow to promote itself globally through Celtic and Rangers — Image: Glasgow Times

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How it is being reported

Glasgow to use Celtic and Rangers’ pulling power in new campaignGlasgow council leader Ricky Bell says Destination Glasgow will use Celtic and Rangers to promote the city globally.Glasgow Times · 15 Nov, 06:00
Glasgow should be 'really proud' of Celtic and Rangers says council leaderBoth clubs attract thousands of visitors to Glasgow, supporting jobs and generating “significant economic activity”, Councillor Bell said.Glasgow Live · 14 Nov, 11:23

In this story: Glasgow City Council · Celtic · Rangers · Destination Glasgow · Ricky Bell · Glasgow

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