Gloucestershire to rebrand as Bristol for T20 Blast cricket

Summarised from 2 outlets · Updated 5 Nov, 14:36 · Archive

Gloucestershire will compete as Bristol in the T20 Blast from 2027 to attract new audiences and address falling revenue.

Gloucestershire has announced it will rebrand as Bristol for the T20 Blast from 2027. The strategic decision aims to attract new audiences and address falling revenue from the competition, which generates 20 per cent of the club's ticketing income. While overall attendances are rising, Blast ticket sales have declined sharply.

Chief executive Neil Priscott said the club plans to 'invest in Gloucestershire's future – strengthening our club identity as we pursue our top-eight ambition, while creating a distinct Bristol-based T20 team to reach a new audience'. The club has consulted players, members, stakeholders and the England and Wales Cricket Board over several months. Gloucestershire will retain its name for all other formats, with the club stating it will 'always remain our overarching identity' as the foundation of everything it does.

How it is being reported

• Fans baffled as Gloucestershire cricket to ‘play as Bristol’ from next seasonGloucestershire County Cricket Club has confirmed it will launch a new identity for its men's and women's T20 teams as part of plans to attract new audiences.Wilts & Glos Standard · 5 Nov, 13:52
• Gloucestershire to rebrand as Bristol for T20 BlastGloucestershire will compete under the name of Bristol in the T20 Blast from next season in a big to attract new audiences and address falling revenue.BBC Gloucestershire · 5 Nov, 13:10

In this story: Gloucestershire Cricket Club · Bristol · Neil Priscott · ECB

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