Google launches universal shopping cart across US platforms

Summarised from 2 outlets · Updated 15 Oct, 15:44 · Archive

Google's Universal Cart tool, which collects products from multiple retailers in one place, is now available in the US across Google Search and the Gemini app.

Google has launched Universal Cart, a shopping tool that allows users to save products from multiple retailers in one unified digital cart. The tool is now available in the US across Google Search and the Gemini app, rolling out ahead of the Black Friday and holiday shopping season.

Users can find and add products using Gemini and Google Search's AI Mode, with all items saved to the same cart. The tool sends notifications about price drops and restocks, sparing users from checking individual retailer websites. It can also display relevant promotional codes for saved products.

Users can either check out using Google Wallet or transfer items to a retailer's own cart to complete purchases directly. Universal Cart can analyse perks provided by each of a user's saved credit cards and recommend the best payment method. Google has plans to integrate Universal Cart with Gmail and YouTube, though it has not announced a timeline for that expansion.

The launch comes as competition in AI-assisted shopping intensifies, with rivals including OpenAI and Meta having launched their own agentic AI assistants that can shop online on users' behalf.

How it is being reported

• Google’s Universal Cart shopping tool launches in the USThe new shopping tool is available in the U.S. across Google Search and the Gemini app.TechCrunch · 15 Oct, 15:29
• Google launches its ‘universal’ online shopping cart ahead of the holidaysGoogle's intelligent AI shopping cart is finally here, and just in time to tempt users into Black Friday and seasonal holiday spending. The Universal Cart tool Google previewed at its I/O event in May is now rolling out in the US across the Gemini app and Google Search, with the aim of making it easier […]The Verge · 15 Oct, 14:00

In this story: Google · Gemini · Google Search · Google Wallet · OpenAI · Meta · United States

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem