New greengrocer opens on Cowley Road with local produce

Summarised from 2 outlets · Updated 14 Nov, 13:01 · Archive

Local Roots, a non-profit greengrocer, has opened on Cowley Road offering locally sourced vegetables, eggs and bread.

Local Roots, a non-profit greengrocer, is opening on Cowley Road. Run by Maryam Grassly, it will operate every Sunday from 10am to 2.30pm at The Workshop Café, selling vegetables, eggs and bread sourced from local Oxfordshire farms.

Grassly said the initiative aims to bridge the gap between local farms and consumers, offering an alternative to exploitative supermarket supply chains. She said that local organic produce 'makes sense on all sides—fresher, tastier, and healthier produce for customers, better livelihoods for farmers, and healthier soils, biodiversity, and climate supporting us into the future'.

While acknowledging that organic vegetables can be expensive and hard to find, Grassly said Local Roots uses a sliding scale payment system to make some products more affordable. 'We can't claim to beat Lidl prices, but we're not too far off,' she said, adding that the high street is 'missing friendly greengrocers'.

How it is being reported

• Greengrocer bringing fresh produce to Cowley RoadA new greengrocer is bringing fresh, affordable produce to Cowley Road.Oxfordshire Guardian · 14 Nov, 12:30
• Greengrocer bringing fresh produce to Cowley RoadA new greengrocer is bringing fresh, affordable produce to Cowley Road.Oxford Mail · 14 Nov, 12:30

In this story: Local Roots · Maryam Grassly · Cowley Road · The Workshop Café · Oxfordshire

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