Groove Armada gig prompts over 50,000 hearing health checks
Summarised from 2 outlets · Updated 16 Oct, 14:32 · Archive
More than 50,000 people completed a free hearing screener to enter a ballot for tickets to a Groove Armada gig exclusively for over-50s.
More than 50,000 people completed a free three-minute online hearing screener run by Specsavers to be entered into a ballot for free tickets to a Groove Armada gig exclusively for over-50s. Winners were added to 'The Testlist', a club guestlist for over-50s across the UK and Ireland. The exclusive performance took place at Phonox in Brixton, London, on 15 October, marking the first time Groove Armada have performed at the venue.
Of those who took the hearing screener, 75% were advised that a consultation with a hearing specialist could be worthwhile, while 25% received results in the good-to-fair range. The campaign followed research of 2,000 adults which found that 47% of over-50s say some of their happiest memories centre around music they love, and 21% would attend more live music events if experiences were designed with their generation in mind.
University of Derby's associate professor of electroacoustics Adam Hill oversaw safe listening measures at the event. Working closely with the venue, Dr Hill assessed the sound system's performance, identified a dedicated quiet zone and conducted staff training. During the gig, sound levels were assessed and free hearing protection was provided to all attendees. Dr Hill is chair of the Healthy Ears, Limited Annoyance (HELA) Initiative and a supporter of the 'Listen for Life' campaign championed by the Night Time Industries Association.
How it is being reported
- Groove Armada gig sparks surge in hearing checksExclusive event for over-50s prompts thousands to take hearing checksDaily Express · 16 Oct, 13:51
- Groove Armada gig sparks more than 50,000 hearing checksThe Superstylin' hitmakers headlined a special one-off event exclusively for over-50s.The Mirror · 16 Oct, 13:48
In this story: Groove Armada · Specsavers · Phonox · Brixton · London · Adam Hill · University of Derby
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem
Comments (0)