Honda to enter ute market with rebadged Mitsubishi Triton

Summarised from 2 outlets · Updated 22 Oct, 17:02 · Archive

Honda has signed a memorandum of understanding with Mitsubishi to sell a Triton-based ute across Asia from 2028.

Honda has signed a memorandum of understanding with Mitsubishi to develop a new ute based on the Mitsubishi Triton. The vehicle will be sold across the ASEAN region starting in 2028, with Mitsubishi supplying vehicles from its factory in Laem Chabang, Thailand.

Honda has not yet announced a name for the vehicle. Given the tight timeframe to launch, the Honda ute is likely to differ only slightly from the Triton. Changes are expected to be limited to a new grille and bumpers, revised badging, and possibly new headlights and tail-lights.

According to Honda, the arrangement allows the automaker to 'enhance its product lineup quickly and efficiently', while also allowing Mitsubishi to 'increase production volume and improve capacity utilisation' at its Laem Chabang plant. It is unclear whether the vehicle will be sold in other markets, though a report in the Yomiuri Shimbun indicated Honda is considering this possibility. This is the first model-sharing deal between the two automakers, though Honda has previously rebadged body-on-frame vehicles from other manufacturers.

How it is being reported

• Honda to enter ute market with rebadged Mitsubishi TritonHonda is joining the body-on-frame ute scene with more than a little help from its friends at Mitsubishi.Perth Now · 22 Oct, 16:28
• Honda to enter ute market with rebadged Mitsubishi TritonHonda is joining the body-on-frame ute scene with more than a little help from its friends at Mitsubishi.The West Australian · 22 Oct, 16:28

In this story: Honda · Mitsubishi · ASEAN · Laem Chabang · Thailand · Nissan

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem