Chery drew on Ford Bronco and Tesla for iCaur SUV design
Summarised from 2 outlets · Updated 29 Oct, 21:38 · Archive
Chery's iCaur SUVs combine the elevated driving position of a Ford Bronco with the smooth, quiet electric performance of a Tesla Model S.
Chery Automobile vice president Dr Su Jun, who oversees iCaur's product design, said the brand wanted to combine the elevated driving position of a Ford Bronco with the smooth, quiet performance of a Tesla Model S. Dr Su praised Tesla's electric driving experience but said the seating position in the car is very low. The Bronco's higher viewpoint appealed to him, particularly when taking in scenery while driving. He described the Tesla as 'very smooth, very quiet' and said his ambition was to 'combine these two kinds of things together': the view from an upright SUV and electric car qualities.
Dr Su said the team initially set out to make a vehicle they wanted for themselves before finding that other buyers wanted similar attributes. His background in industrial design informed the approach. He previously taught industrial design, founded Smartmi Technology in 2014 and served as its CEO, selling household appliances as a supply partner in Xiaomi's ecosystem. He joined Chery with his automotive research and development team in early 2024 and assumed his current role in 2025.
Chery is preparing to enter Australia with the iCaur V25 in early 2027. The iCar brand, known as iCaur in export markets, was established in 2023.
How it is being reported
- How the Ford Bronco and Tesla Model S helped shape Chery’s iCaurChery says it wanted iCaur models to combine the elevated view of a Ford Bronco with the smooth, quiet driving experience of a Tesla.Perth Now · 29 Oct, 21:03
- How the Ford Bronco and Tesla Model S helped shape Chery’s iCaurChery says it wanted iCaur models to combine the elevated view of a Ford Bronco with the smooth, quiet driving experience of a Tesla.The West Australian · 29 Oct, 21:03
In this story: Chery · Dr Su Jun · Ford · Tesla · Australia · Smartmi Technology · Xiaomi
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log
Comments (0)