Huel advert banned for suggesting it could replace all food

Summarised from 3 outlets · Updated 30 Sept, 15:55 · Archive

The advertising watchdog has banned a Huel advert for implying its products could replace all conventional food.

The Advertising Standards Authority has banned an advertisement for Huel, the nutritional drink brand, for suggesting that its products could replace all normal meals. The watchdog said the advert implied this would be 'nutritionally appropriate' and portrayed 'irresponsible dietary habits'.

How it is being reported

• Huel advert banned for ‘encouraging’ replacing all meals with its productsIndependent Business · 30 Sept, 14:02
• Huel advert banned for ‘encouraging’ replacing all meals with its productsEvening Standard · 30 Sept, 14:02
• Huel ad banned for suggesting its products could replace all conventional foodBBC Business · 30 Sept, 00:06

In this story: Huel · Advertising Standards Authority

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem