Food influencer ranks crisp brands in blind taste test
Summarised from 2 outlets · Updated 13 Oct, 14:02 · Archive
A food influencer blind taste tested ready salted crisps from major brands and supermarket own-labels, rating Walkers highest and being surprised by premium brand Tyrells' low score.
Food influencer Becca Stock, who has 642,000 TikTok followers, blind taste tested ready salted crisps from Walkers, Kettle and Tyrells alongside own-brand versions from Tesco, Lidl, Asda, Morrisons and M&S. She ranked each based on saltiness, overall flavour and texture.
Walkers priced at £2.35 for a pack of six scored 10/10, praised for their 'buttery' and salty flavour. Lidl's 85p pack came second with 8.5/10 for 'good crunch' and 'nutty flavour'. Morrisons The Best at £1.25 scored 8/10, Kettle at £2.65 scored 7.5/10, and Asda's Just Essentials at 85p scored 6/10.
Stock was particularly surprised by Tyrells, a brand she normally chooses, branding them 'tasteless' and giving them 3/10. She said that testing different price points 'was really interesting' and that she had 'no preconception of what brand was going to win'.
How it is being reported
- I pitted crisp giants against supermarket dupes - the loser shocked meI compared Walkers, Kettle and Tyrells with own brand versions from Tesco, Lidl, Asda, Morrisons and M&SWorcester News · 13 Oct, 13:31
- I pitted crisp giants against supermarket dupes - the loser shocked meI compared Walkers, Kettle and Tyrells with own brand versions from Tesco, Lidl, Asda, Morrisons and M&SMalvern Gazette · 13 Oct, 13:31
In this story: Becca Stock · Walkers · Lidl · Tyrells · Kettle · Gloucester
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