Coca-Cola Christmas truck seeks Essex location via public vote

Summarised from 3 outlets · Updated 1 Nov, 17:15 · Archive

Coca-Cola is inviting the public to vote for where its Christmas truck should stop, with voting open until 3 November.

For the first time in its 16-year history, Coca-Cola is inviting the public to help decide which locations should be included on its annual Christmas Truck Tour. Voting is now open on the Coca-Cola website and will close at 4pm on 3 November.

Charlotte Butt, senior brand manager at Coca-Cola Great Britain, said the move was 'all about spreading joy and inspiring the nation to celebrate the communities that help them thrive'. The decision follows research showing that 82 per cent of people in the UK wished their towns felt more festive during the holiday season.

The bright red lorry has been a fixture of the festive season since 2010, travelling across the UK. In Essex, the truck has visited several locations over the years. In 2023, it stopped at Sainsbury's on Cricketers Way in Basildon on 8 December and at Lakeside Shopping Centre in West Thurrock a week later on 15 December. Lakeside has been a regular stop, hosting the truck on 16 and 17 December 2017.

The truck has also appeared in Southend, stopping at Victoria Circus on the High Street on 15 December 2016, and returning on 29 December 2017 near the Odeon cinema. Colchester has also hosted a previous visit. Essex residents who wish to vote for their town can do so through the Coca-Cola website before the 3 November deadline.

Coca-Cola Christmas truck seeks Essex location via public vote — Image: Brentwood Guardian

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How it is being reported

Iconic Coca-Cola Christmas truck could stop in Essex - if you have your sayEssex residents can vote for a Coca-Cola Christmas Truck Tour stop until November 3, after previous Basildon, Lakeside, Southend and Colchester visits.Brentwood Guardian · 1 Nov, 16:40
Iconic Coca-Cola Christmas truck could stop in Essex - if you have your sayEssex residents can vote for a Coca-Cola Christmas Truck Tour stop until November 3, after previous Basildon, Lakeside, Southend and Colchester visits.Echo (Basildon) · 1 Nov, 16:40
Iconic Coca-Cola Christmas truck could stop in Essex - if you have your sayEssex residents can vote for a Coca-Cola Christmas Truck Tour stop until November 3, after previous Basildon, Lakeside, Southend and Colchester visits.Colchester Gazette · 1 Nov, 16:40

In this story: Coca-Cola · Essex · Basildon · Lakeside Shopping Centre · Southend · Colchester · Charlotte Butt

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