East Midlands launches visitor initiative to boost economy

Summarised from 3 outlets · Updated 15 Oct, 10:58 · Archive

East Midlands Mayor Claire Ward has launched Visit East Midlands, a new website and partnership designed to increase visitor spending by £1bn.

East Midlands Mayor Claire Ward has launched a new website and partnership called Visit East Midlands, unveiled at an event at Nottingham Castle on Wednesday night. The initiative is designed to boost the region's visitor economy by £1bn and raise the profile of the combined authority, which includes Derby, Derbyshire, Nottingham and Nottinghamshire.

The partnership aims to increase overnight stays and build on the success of the region's popular landmarks. Ward said the initiative would help tell the region's story more effectively and make it easier for people to explore the East Midlands. 'We want visitors to stay longer, spend more and discover brilliant places they might not otherwise have considered,' she said.

Visit East Midlands is part of Ward's broader growth plan, which includes creating jobs, increasing visitor spending, attracting investment and bringing more visitors to the region. The platform will act as a central hub, complementing existing websites such as Visit Nottinghamshire, Visit Derby and Visit Peak District and Derbyshire.

Ward promised when standing for mayor to put the East Midlands back on the map as a place to visit, highlighting attractions from the Peak District and Sherwood Forest to the region's cities, market towns, heritage, cultural venues and sporting facilities. The new platform is intended to make these attractions more accessible to potential visitors and encourage longer stays and greater spending across the region.

How it is being reported

• Visit East Midlands launches with ambition to grow region's visitor economy by £1bnA new regional partnership has been launched to grow the East Midlands visitor economy by an extra £1 billion.Mansfield Chad · 15 Oct, 10:30
• Visit East Midlands launches with ambition to grow region's visitor economy by £1bnA new regional partnership has been launched to grow the East Midlands visitor economy by an extra £1 billion.Worksop Guardian · 15 Oct, 10:30
• Initiative aims to boost region's economy by £1bnEast Midlands Mayor Claire Ward launches the Visit East Midlands platform.BBC Nottingham · 15 Oct, 06:09

In this story: Claire Ward · East Midlands Combined County Authority · East Midlands · Nottingham Castle · Peak District · Sherwood Forest

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem