news.today
Hello · Register today | LoginHello · My Account[—] [34]
Business

Sara Lee ice cream delisted from Coles and Woolworths

Summarised from 2 outlets · Updated 6 Nov, 00:50 · Archive

Sara Lee's one-litre ice cream tubs have been delisted from Coles and Woolworths, with the range now available only at independent retailers.

Sara Lee's one-litre ice cream tubs have been removed from Coles and Woolworths following a reported shift in consumer preferences. The five-flavour range was delisted from Coles in October after the supermarket reviewed its ice cream range. Woolworths stopped stocking the range about two years ago.

Sara Lee announced the delisting on Instagram, stating that the ice cream is now exclusively available at selected independent retailers. The company also announced a new flavour, Vanilla Lemon Curd. Sara Lee said: 'Your favourite Sara Lee ice cream is now exclusively available at selected independent retailers! While you won't find us in Coles anymore, you can still get your hands on our deliciously creamy flavours at participating independent stores.'

Shoppers expressed frustration at the news on social media. One complained of reduced range in supermarkets since Covid. Another wrote: 'I went to both Woolworths and Coles in Bathurst and neither had Sara Lee ice cream anymore. I had to buy another brand what's going on?' A third questioned the fairness of delisting an Australian-made product when most ice creams in supermarket freezers are made overseas, and noted that supermarkets have delisted various brands for years.

Sara Lee ice cream delisted from Coles and Woolworths
Image: The West Australian

Comments (0)

How it is being reported

In this story: Sara Lee · Coles · Woolworths · Bathurst

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log