Clarkson's Diddly Squat farm shop launches loyalty scheme

Summarised from 2 outlets · Updated 19 Oct, 15:31 · Archive

Jeremy Clarkson's Diddly Squat Farm Shop has launched a loyalty programme called Heart & Soil.

Jeremy Clarkson's Diddly Squat Farm Shop in Oxfordshire has launched a new loyalty programme called Heart & Soil. Lisa Hogan, Clarkson's partner, announced the scheme in a video shared on the farm shop's Instagram account.

The loyalty scheme awards customers one 'Acre' for every £1 spent, whether shopping in store or online. Points are also available for other activities including subscribing and referring friends. There are four ranks in the scheme, with benefits increasing as customers accumulate Acres.

In the announcement, Hogan said the farm had wanted to find a way to thank its customers after their support over the years. The farm shop stated: 'A few years ago Diddly Squat was a shed with some potatoes. A lot has changed, and that's entirely down to you.'

How it is being reported

• Jeremy Clarkson's farm shop announces major change after seven yearsJeremy Clarkson's Diddly Squat Farm Shop, as seen on Clarkson's Farm, has announced a major change after seven years.Oxford Mail · 19 Oct, 15:02
• Jeremy Clarkson's farm shop announces major change after seven yearsJeremy Clarkson's Diddly Squat Farm Shop, as seen on Clarkson's Farm, has announced a major change after seven years.Oxfordshire Guardian · 19 Oct, 15:02

In this story: Jeremy Clarkson · Lisa Hogan · Diddly Squat Farm Shop · Oxfordshire

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem