Spotify renews Joe Rogan podcast deal for reported $250 million

Summarised from 2 outlets · Updated 8 Oct, 17:37 · Archive

Spotify has renewed its multi-year licensing agreement with Joe Rogan, whose The Joe Rogan Experience remains the world's number one podcast.

Spotify has renewed its multi-year licensing agreement with Joe Rogan for a deal valued at around $250 million, according to the Wall Street Journal. The Joe Rogan Experience remains the number one podcast on Spotify and globally. New episodes will continue to appear on Spotify and across other platforms including YouTube and Apple.

The renewal builds on the relationship that began with an exclusive streaming agreement in 2020. In 2024, Spotify widened distribution to allow the show on multiple platforms. Rogan said in a statement: 'The partnership with Spotify has been an amazing fit, and they're incredible to work with. I'm extremely happy and excited to continue with them for years to come.'

According to Edison Research, The Joe Rogan Experience is the most popular podcast in the United States. The show has more than 18 million followers on Spotify and over 21 million on YouTube. Spotify first signed Rogan in 2020 for more than $100 million, and the podcast has grown significantly since then, reaching about 28.4 million Americans in the second quarter of this year.

How it is being reported

• Joe Rogan renews nine-figure Spotify deal: reportSpotify has renewed its contract with star podcaster Joe Rogan, inking a nine-figure, multi-year deal, according to a report.New York Post · 8 Oct, 17:27
• Joe Rogan and Spotify renew massive podcast dealSpotify has renewed its licensing agreement with Joe Rogan, whose podcast remains the number one show on the platform - and in the world. As reported by The Wall Street Journal, the multi-year agreement is valued at around $250 million, allowing new episodes of The Joe Rogan Experience to appear on Spotify and across other […]The Verge · 8 Oct, 13:56

In this story: Joe Rogan · Spotify · The Joe Rogan Experience · YouTube · Apple · United States

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