Swindon Designer Outlet applies for digital advertising totems

Summarised from 2 outlets · Updated 31 Oct, 10:25 · Archive

Swindon Designer Outlet has applied for permission to install six digital advertising totems in its internal walkways. The application requires both Express Advertisement Consent and Listed Building Consent, the latter triggered because the outlet houses four listed buildings and is within a conservation area.

The five single-sided totems would have their backs set against walls or pillars, whilst the one double-sided totem would be positioned in an open walkway area. The units are designed in a small format and positioned to be visible to visitors. The application states they will not be visible from outside the outlet and will not impact retail or leisure space, employment opportunities or parking.

According to the applicant, the totems aim to enhance 'the delivery of advertising and other placemaking content to the centre' and facilitate 'sustainable, relevant, and locally-focused messaging'. The totems will also be able to display non-commercial content, including centre-specific information, seasonal events and other local information.

How it is being reported

• Key changes proposed to change appearance of Swindon Designer OutletA planning application has been submitted to Swindon Borough Council seeking permission to install digital advertising totems at the Designer Outlet Swindon.Swindon Advertiser · 31 Oct, 09:56
• Key changes proposed to change appearance of Swindon Designer OutletA planning application has been submitted to Swindon Borough Council seeking permission to install digital advertising totems at the Designer Outlet Swindon.Gazette & Herald · 31 Oct, 09:56

In this story: Swindon Designer Outlet · Swindon Borough Council · Swindon

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