Skims offers refunds after $148 advent calendar backlash

Summarised from 3 outlets · Updated 9 Nov, 17:02 · Archive

Skims has offered refunds or credits to customers who bought its $148 Accessories Advent Calendar after online backlash.

Kim Kardashian's Skims brand faced a major backlash after TikTok creators posted unboxing videos of its $148 Accessories Advent Calendar. The videos, which accumulated over 64 million views, showed the contents of twelve days of items: keychains, hair ties, bobby pins, a Skims squishy and Christmas ornaments. Creators expressed frustration at the price point, with one saying "Kimberly, you're genuinely about to piss me off. This is way too expensive" and others commenting that similar items could be purchased at Dollar Tree.

Skims responded by releasing a statement acknowledging that the calendar "didn't meet expectations" and that the company had "personally contacted every customer who purchased the calendar." The brand offered all buyers either a full refund or Skims credit towards other products. A company representative said: "We want every customer to be truly happy with what they receive from Skims. Their feedback matters to us and will directly shape how we approach future releases."

The Accessories Advent Calendar has sold out and is currently on a waitlist. The controversy reflects a broader trend of luxury brands and retailers releasing expensive Advent calendars as gifts, capitalising on the popularity of online unboxing videos.

How it is being reported

• Kim Kardashian’s Skims offering refunds for $148 advent calendar filled with hairbandsKim Kardashian’s company Skims has had to respond to immense fan backlash (Picture: Skims/ Getty) Kim Kardashian ’s clothing brand Skims has been forced to offer refunds to customers left outraged by its paltry advent calendar haul. It’s that magical time of year when advent calendars from far and…Metro · 9 Nov, 19:09
• SKIMS Advent calendar sparks controversy: "I can get these at Dollar Tree"Kim Kardashian's SKIMS apparel brand has faced backlash from TikTok creators over its Advent calendar, which includes various small accessories and costs $148.CBS News · 9 Nov, 16:50
• Kim Kardashian’s Skims addresses fury over ‘scam’ $148 advent calendar, issues refunds to seething customersThe "Kardashians" star's rep released a statement about the intense "feedback" regarding the festive product, which "didn't reach expectations."New York Post · 9 Nov, 16:45

In this story: Kim Kardashian · Skims · TikTok

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