Larry the Cable Guy criticises corporate double standards on controversial entertainers

Summarised from 2 outlets · Updated 25 Oct, 07:08 · Archive

Comedian Larry the Cable Guy says corporations rejected him for advertising because of his Southern accent and edgy humour, while backing rappers with more offensive content.

Comedian Daniel Whitney, known as Larry the Cable Guy, has accused corporate America of applying double standards when selecting entertainers for advertising campaigns. During an appearance on The MeatEater Podcast, he said satellite TV provider DirecTV rejected him as a spokesperson because his Southern accent and edgy humour were seen as appealing to only one geographical slice of America and therefore too controversial for a national campaign.

Larry recalled considering how obvious an advertising opportunity it would have been: 'Larry the Cable Guy has switched to DirecTV.' He believed this would have made a successful campaign, but the company's concerns about his image stood in the way.

He rejected the reasoning behind his rejection by pointing to rappers who secure major corporate advertising deals. 'Meanwhile, you got freaking rappers singing about killing cops' and making degrading remarks about women,' he said. 'They're getting all kinds of corporate stuff.' He singled out Snoop Dogg, who has appeared in major advertising campaigns including Super Bowl commercials, though he emphasised he held no ill will towards the rapper. 'There's a lot of hypocrisy in corporate, who they get and who they don't get,' he concluded.

How it is being reported

• Larry the Cable Guy takes aim at corporations that considered his Southern brand ‘too controversial’Larry the Cable Guy says corporate America has a double standard when it comes to choosing which entertainers are too controversial for advertising campaigns.New York Post · 25 Oct, 06:54
• Larry the Cable Guy takes aim at corporations that considered his Southern brand ‘too controversial’Daniel Whitney, known as Larry the Cable Guy, calls out corporate hypocrisy on during a podcast appearance, comparing his treatment to other popular rapper's deals.Fox News · 24 Oct, 19:34

In this story: Larry the Cable Guy · Daniel Whitney · DirecTV · Snoop Dogg

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