Leicester City sponsor BC.Game faces criticism over new partnership

Summarised from Leicestershire Live's report · Updated 5 Nov, 18:21 · Archive

BC.Game, Leicester City's shirt sponsor, has announced a partnership with Russian content creator Eva Elfie.

BC.Game, Leicester City's front of shirt sponsor since the 2024/25 season, announced a partnership with Russian content creator Eva Elfie this week in a video posted on social media. The announcement prompted criticism from supporters.

The Foxes Trust issued a statement criticising both the sponsorship and the new partnership. The Trust said it had already expressed dismay at the club taking sponsorship from a betting company, particularly one unlicensed to operate in the UK that allows clients to use cryptocurrencies. The Trust also noted that Elfie is known for adult content creation.

The club has not yet responded to the latest criticism.

Read the report

• Leicester City sponsor faces fresh backlash after controversial announcementThe online casino, who lost license to operate in the UK in 2024, are the front of shirt sponsors at Leicester CityLeicestershire Live · 5 Nov, 12:43

In this story: Leicester City · BC.Game · Eva Elfie · Foxes Trust

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