Ipswich artist's map design featured on Town's third kit

Summarised from 2 outlets · Updated 23 Oct, 11:34 · Archive

Steve Haugh of creative studio Call Me Ted designed Ipswich Town's new third kit, which features a map of the town.

Steve Haugh, co-founder of creative studio Call Me Ted, has described the 'surreal' feeling of seeing his artwork featured on Ipswich Town's new third kit. The design, which features a map of the town, has also been used throughout the club's new Planet Blue store in the Buttermarket, including across shop windows and on panels opposite the front door.

Mr Haugh, a long-time supporter who owns around 30 Ipswich Town shirts, said contributing to the kit was an 'absolute honour'. He stated: 'We wanted it to be something that really tapped into what we love about the town and what makes us proud to be from Ipswich.' He added that he was pleased by the reaction from fans.

The collaboration began with a map Mr Haugh designed for a foundation fixture earlier in the year. The club initially considered releasing a warm-up shirt featuring the design before approaching Call Me Ted about adapting it for the third kit. Mr Haugh has been responsible for many high-profile designs in Ipswich in recent years.

How it is being reported

• Local artist 'extremely proud' of Ipswich Town collaborationAn Ipswich artist has described his pride after artwork created by Call Me Ted was used on Ipswich Town's new third kit and at the new Planet Blue store.Ipswich Star · 23 Oct, 11:00
• Local artist 'extremely proud' of Ipswich Town collaborationAn Ipswich artist has described his pride after artwork created by Call Me Ted was used on Ipswich Town's new third kit and at the new Planet Blue store.East Anglian Daily Times · 23 Oct, 11:00

In this story: Steve Haugh · Call Me Ted · Ipswich Town · Ipswich · Planet Blue

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