LPGA chief defends Good Good Golf after controversial ad row

Summarised from 2 outlets · Updated 14 Oct, 14:44 · Archive

LPGA commissioner Craig Kessler said the golf content creator brand deserves forgiveness after a viral advertisement drew backlash for depicting violence against a woman.

LPGA commissioner Craig Kessler has defended Good Good Golf following a row over a viral advertisement. The ad featured co-founder Garrett Clark pushing fellow member Alexis Miestowski to the ground in what was intended to spoof a scene from the horror film 'Obsession'. The advertisement drew significant backlash over the summer for appearing to endorse violence against women.

Speaking at Front Office Sports' 'Tuned In' summit on Tuesday, Kessler said the controversy was 'heartbreaking'. He acknowledged that the advertisement should never have been approved, stating: 'The fact that someone thought that was a good idea and it came to life just shows you that while society has made enormous progress, we have a very, very long way to go.'

However, Kessler argued for a more forgiving approach. He said: 'Good people make mistakes. And we have to leave room in society for someone to say, "I made a massive mistake. Please forgive me. Here's what I learned, and it won't happen again."' Kessler illustrated his point by recalling how he had to seek forgiveness from his own team after overruling a decision to cancel the final round of the Hilton Grand Vacations Tournament of Champions in Orlando due to freezing temperatures.

How it is being reported

• LPGA commissioner shares sensible opinion on controversial Good Good Golf ad: 'Good people make mistakes'LPGA commissioner Craig Kessler says Good Good Golf deserves forgiveness after the controversial Callaway ad that rocked the entire golf world.Fox News · 14 Oct, 14:21
• LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’LPGA commissioner Craig Kessler called the controversy surrounding a viral Good Good Golf ad “heartbreaking.” The controversy was one of the biggest stories in the golf world late this summer after the well-known content creator brand received blowback over a promo that featured co-founder Garrett Clark pushing fellow Good Good member Alexis Miestowski, in what...New York Post · 13 Oct, 23:09

In this story: Craig Kessler · Garrett Clark · Alexis Miestowski · Good Good Golf · LPGA

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