York hotel plans new Hilton branding signs

Summarised from 2 outlets · Updated 3 Nov, 20:46 · Archive

A hotel on York's Tower Street is planning to install new signs featuring Hilton branding as part of a rebrand.

A hotel on York's Tower Street operated by Adda Hotels is planning to install new signs featuring Hilton branding as part of an ongoing rebrand. Plans have been lodged with City of York Council for the replacement of signage above the hotel's front entrance on Tower Street and at the entrance to its parking area in the building's undercroft.

The illuminated and non-illuminated signs would feature the Hilton name in white lettering on a metallic grey background. The application states that the signs would be an upgrade of those currently in place and would provide 'clear, high-quality identification while respecting the character and appearance of the surrounding area'.

The operator argues that the new signs are 'modest' and would 'work with the building' and would not be 'an unduly prominent addition to the street scene'. It also states that where illuminated, the level of illumination would be appropriate to the location and would not cause glare or distraction. The hotel is located near historic buildings including Clifford's Tower.

How it is being reported

• Major York hotel could get new lookA major York hotel could be set for a new look.York Press · 3 Nov, 20:00
• Major York hotel could get new lookA major York hotel could be set for a new look.Gazette & Herald (Malton) · 3 Nov, 20:00

In this story: Adda Hotels · City of York Council · Hilton · Tower Street · Clifford's Tower · York

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